Blog

Practical notes on
websites and software.

Articles on the decisions that come before and during a project: what your company needs, how the work is done and what to watch for.

SEOOctober 17, 20269 min read

SEO for your website: a practical guide from technical setup to content

How Google finds and ranks pages, what technical SEO covers, how to measure Core Web Vitals, write for search intent and set up a multilingual site.

SaaSOctober 14, 20266 min read
What is SaaS, and what does the path from idea to first user look like?
Web applicationsOctober 7, 20266 min read
When is a custom web app worth it instead of Excel?
WebsitesOctober 1, 20266 min read
Landing page or website: what does your business really need?